Promotional Video Creative Brief, Planning Template

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Download the Template that Accompanies the Guide "How to Make A Promotional Video"

Making an effective Promotional Video requires following structured steps guided by a document called the creative brief.

A creative brief is a questionnaire a team uses to answer very specific questions about the message, ideas, budget, and goals for production. Professional organizations, businesses, and video producers all rely on this one document to ensure confidence in their actions. The questions and answers provided on this simple document ensure that everyone – from client to the director to end viewer – is quite literally on the same page.

Using this creative brief, consult with your other stakeholders, from the project director to the camera operator and editor, and make sure the goals are feasible and appropriate. Meet with the client or project lead, and review and alter the brief until it’s clear and everyone on board gives it a go. Then, you may begin your project!

Download the Creative Brief, and visit the Accompanying Reel Designer Guide:

How to Make a Promotional Video
https://reeldesigner.com/how-to-make-a-promotional-video/